Webify.Us

My last several posts have all been about Twitter. It is certain there will be more in the future. But, let’s move on for now. We have a lot of technology and tools to cover. I was just contemplating what to cover next, when I came across a tweet from master blogger Robert Scoble. In today’s post “Steve Ballmer still doesn’t understand social networking,“ Robert discusses Microsoft’s apparent disregard for social trends, specifically pertaining to social networking in this case.

Read through Robert’s post and the comments that others have left, and you’ll understand why there will not likely be many Microsoft products reviewed on this site (unless they release a product that is open and relevant). My take is that Microsoft tends to dismiss the relevance of anything they can’t make proprietary. So here is why Steve Ballmer doesn’t ‘choose’ to see the relevance of Web 2.0:

1) Web 2.0 is about collaboration.
2) Collaboration is reliant upon interoperability.
3) Proprietary and Interoperable are antonyms

Over the next few years, Microsoft will be trying to force themselves upon the business communications market. Business communications are becoming more collaborative thanks to Web 2.0 technologies. If they take a proprietary approach, their business communications customers will be taking a step backward. Industry standards are a good thing. Standards mean interoperability. I have yet to see any business value in walking backwards.