Webify.Us

So, there are some skeptics out there. I have received comments questioning how Twitter could really be used for any legitimate business purpose.

Let’s take another shot at this. If you take look at the Public Timeline, you’ll see plenty of messages with no apparent value at all, and others with some potential social value. The business value doesn’t come from sending messages like “at home”, or “is drinking coffee”.

Now, think about messages that have real value to a group. Here are a couple of examples that I have thought of:

1) A teacher sending out an assignment. Students would just need to “follow” the instructor to receive the tweets. The fact that PARENTS could also follow the instructor could add some value.

2) Any business with a mobile collaborative workforce. Think about the potential value of the following messages being delivered to any number of mobile employees, all at once:

“conference call at 7:30 am”
“who has the crimp-tool?”
“who’s the contact at XYZ Co.?”

Remember this is one-to-many communications. These messages could literally go to thousands of followers with one quick tweet. Any of the followers could reply from their cellular phone, IM, web browser, or desktop widget.

I have also seen Twitter effectively used as a mini blog. Whatever a blogger might want to say, in 140 characters or less, can be entered on the spot, as it comes to mind, right from their cell phone. OK, so the push-back here might be that it’s all text, and ONLY 140 characters. Bloggers like to reference other sites, blogs, or images. Well, that’s fine, just include a link to the supporting material in the tweet.

Let’s show the skeptics the light. If you have an idea for how a business might use Twitter, please submit a “comment”.

The “Leave a comment” link is at the bottom of every entry on Webify.Us. Your comments are always welcome!