It just occurred to me what Twitter reminds me of. I’ve been a voice communications guy for more than 24 years. So, comparing Twitter to an equivalent traditional voice solution… Twitter is a Hoot-n-Holler system. Twitter does use text rather than voice, but is available to anyone, is more scaleable than typical hoot-n-holler, and allows you to receive the message via web interface, instant messaging, and SMS text messaging. How powerful is that?
Business Relevance…
Many organizations are using instant messaging as a communication tool today. It is faster and more conversational than email. With Twitter’s one-to-many capabilities, it adds an additional dimension to this common form of digital communication.
There is no cost for using Twitter. Privacy and direct messaging are standard features. This tool could definitely be used in many business environments.
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